Planning a corporate event is never just about filling the calendar. Whether you’re hosting clients, celebrating a team milestone, or pulling together a quarterly strategy day, the details matter – and the catering? That’s the one thing everyone remembers.

At Butler & HOG, we’ve helped businesses like Rolex and Getty Images across London and beyond create events that feel as good as they taste. From relaxed in-office lunches to full-scale evening receptions, here’s our guide on how to plan corporate catering that actually delivers.

Start With the Format

Every great event begins with a clear plan. In my mind, catering should support, not compete with, the flow of the day. Is it a sit-down affair with speeches? A drop-in networking event? An early morning briefing with coffee and pastries? Knowing the format sets the tone for everything from menu design to service style.

If your guests are moving between sessions or speakers, consider food that’s easy to carry and doesn’t interrupt conversation – think elegant canapés, sharing boards, or self-serve grazing tables. For more focused, seated events, we can design a plated menu that feels cohesive, timely, and tailored to the room.

Guest Numbers (and Needs) Matter

You’d be surprised how often we’re asked to estimate headcounts. Spoiler alert: we can’t read minds – but we can help you plan smartly once the numbers are clear. Try to confirm attendance as early as possible. It gives your catering team the scope to portion properly, prep efficiently and avoid unnecessary waste.

Don’t forget to ask about dietary requirements. That doesn’t just mean ticking a vegan box – it’s about creating dishes that feel intentional, not like an afterthought. At Butler & HOG, we build inclusive menus where no one’s left asking, “Is that all I can eat?”

Choose a Menu That Reflects the Occasion

The food you serve should feel aligned with your event. Bold, vibrant menus bring energy to a summer celebration. Refined seasonal dishes work well for winter awards nights or formal AGMs. If you’re looking to impress clients, we suggest showcasing local produce and premium cuts with a touch of theatre.

Of course, we’re known for our signature HOG roasts and hearty platters – but we also work with plenty of clients who want something lighter, plant-based, or more interactive. The point is: there’s no one-size-fits-all menu. You can always refer to our sample menus for inspiration, but we always design every one around your brief, budget and brand personality.

Don’t Let the Venue Catch You Out

A stunning venue doesn’t mean much if it can’t accommodate your catering setup. Check the practicalities early:

• Is there a kitchen or prep space?
• How’s the access for deliveries and staff?
• What about power, water, and waste disposal?

We’re used to working in all sorts of spaces, from urban rooftops to rural barns. We’re more than happy to liaise with your venue ahead of time to make sure everything runs smoothly. If you’re still venue-hunting, we can even suggest a few favourites we know work brilliantly with corporate catering.

Timing Is Everything

Nobody wants to sit through a 90-minute presentation on an empty stomach. We help you structure food service so it supports the rhythm of the day. Light bites with morning coffee, substantial dishes at lunch, then something sweet to keep the energy up mid-afternoon. If your event runs into the evening, we can provide late-night options that go down very well after a couple of drinks (trust us).

We also know how to work quietly behind the scenes, so no clattering trays or awkward interruptions.

Add a Personal Touch

The difference between a decent event and a memorable one often lies in the little things. Maybe it’s branded biscuits for your product launch. Or a bespoke cocktail named after your top sales team. It doesn’t need to be extravagant – just thoughtful.

Our team loves working with businesses to find those moments that make the experience feel polished and personal. When the food reflects your company culture and values, it does more than feed people. It tells a story.

Ready to Plan Corporate Catering That Actually Works?

It’s easy to underestimate how much catering can shape the tone of a corporate event. But get it right, and it becomes a tool – one that brings people together, sets the pace, and leaves a lasting impression.

If you’re wondering how to plan corporate catering that hits all the right notes, we’re here to help. From first brainstorm to final plate, Butler & HOG will keep things running smoothly so you can focus on the reason you’re all there in the first place.

Let’s make it one to remember.